You Want Results? These 6 Medical Advertising and Media Strategies Shine

You Want Results? These 6 Medical Advertising and Media Strategies Shine

Every business needs and wants marketing results, including the medical business. In the modern technology based universe we inhabit, the majority of individuals turn to internet tools for health advice. Previously, referrals came from purely from word of mouth and a good reputation. Medical professionals must now use the world wide web to acquire trust and attract patients. More than ever, a single damaging review can erase a history of favorable ones. Every medical practice needs to employ several advertising methods to improve their bottom line.

1. Emotionally-Compelling Offline Media

When making a medical decision, people normally use both online and offline resources before deciding. Other people use newspaper media, TV or radio stations. Therefore, we can assume that old-fashioned print and mass media may be still be significant. It's necessary to keep the message pretty targeted when you establish your target market. A considerable percentage of clients still employ offline media for data and referrals. When featuring a clear call-to-action by including a phone number within an advertisement, especially.

2. Search Engine Optimized (SEO) Blogs & Websites

A staggering 77% of patients began their last research session at a search engine. Typically, they’ll use a key-phrase such as “doctor in…” or “medical office in…” to find a list of options in their area. Websites are ranked according to two metrics. First, there is Authority, which is a measure of how many people share or link back to your content. Then there is relevancy. This is generally a measurement of how closely associated your site's message fit the key-phrase you entered in the search engine. Websites and blogs which create relevant content that gets found by internet users, and then gets shared across the web, are considered authoritative.

3. Leveraging Referral Marketing and Social Media

It’s wise not to overlook the obvious choices like Twitter, Facebook and LinkedIN. Bear in mind, the minute something is out there, it's out there for anyone to find, and that involves social media. A Tweet or Facebook post may be equally as influencing as a Press Release or 3rd Party submitted review. Not only will social media provide the potential to engage with medical professionals and patients. Surveys suggest that 41 % of sufferers would choose a medical expert based on their social media image.

4. Cost-Effective Paid Advertising aka PPC Campaigns

A different option is Pay Per Click (PPC) marketing. Because it reveals your advertisement to individuals searching for targeted things, it performs. Doctors are among the busiest of people around. Most of them do not have time to blog or be on social media for referrals and appreciation. As such, medical practices can make use of the PPC programs readily available on search engines like Google and Bing, and social media sites like Facebook, Twitter and LinkedIN. Time reducing and cost effective, healthcare specialists find more clients with much less time. Not long ago, a case study showed that PPC ads produced 86 more inbound patient calls across a 45 day trial period. The increased profits far exceeded the advance advertising budget.

5. Targeted Email Marketing Campaigns

A current report exposed that clients respond more agreeably to emails as compared to cold calls, mail advertising and in-person visitations. An email marketing campaign is an excellent way to gain more referrals. According to MedData, 75% of doctors use smart devices. The main reason for this is so they can check their email. This could mean that if voicemail responses aren’t delivered quickly, email may be a more effective tactic.

6. On the Go Marketing for Doctors and Dentists

Everyone uses their mobile device to research information. Practices are reinforcing the change in how web users use their cell phone to research data, in order to better reach their target audience. A recent Skin Clinics case study demonstrates how they were able to each their target audience through a mobile marketing campaign that resulted in a 42% increase in calls from consumers interested in their products. The technique is simple. Basically, a click to call initiative guides candidates to a site offer for a free session. It appears that consumers who are busy prefer that a consultant call them up to arrange the appointment details.

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