Imitator Xiaomi's India Strategy Is Strikingly Different From Apple's

And it seems to be working for Xiaomi, the world’s third-largest phonemaker, which has already moved up to fifth place in India within a year of entry. The Chinese startup, which has set itself a target to sell a million phones in 2015, sees India as a key market to conquer. The imitator is playing the India game very differently from Apple which it apes in so many ways - from its look to its high quality screens, stylish design to user-friendly interface, from cultivating a fan base to the naming convention for its devices.