How to Outsource Digital Responsibility Succesfully

According to Gartner, up to 50 percent of digital marketing activities are now being outsourced, as both large and small companies seek support for their marketing functions. However, there are still marketing leaders who believe nothing should be outsourced to an agency. This likely occurs because of a lack of experience in knowing when and how to outsource. To shed more light on this decision, I sought insight from David Rodnitzky, CEO of digital marketing agency 3Q Digital. What follows are Rodnitzkys insights.

The Wall Street Journal: Google pulls the plug on Google Compare

Google is shuttering its U.S. comparison-shopping site for auto insurance, credit cards and mortgages after one year, according to people familiar with the matter.

ARM Holdings Releases A Very Tiny Core For IoT And Wearables

Devices are getting smarter and connected this is a common industry saying and the basis for excitement about IoT. Much of these connected devices run on processors designed by ARM Holdings, PLC of Cambridge, UK. The company estimates that over 60 billion (with a b) chips have shipped with its cores inside. Its fair to say ARM is the preeminent supplier of processor chip-level intellectual property (IP) to IoT, a market that Inteltrying to grow as PC sales decline. Still, the need to connect more devices and make more devices intelligent keeps moving forward.

This Members' Club Is Expanding To Help Millennials Live Way Beyond Their Means

The view Magnises members get at New York Islanders games. Photo Credit: Rebecca Chin During New York Islanders games at the shiny Barclays Center, hundreds of seats in the front rows are not filled by rich businessmen in suits or dolled-up celebrities or even die-hard, season ticket holder hockey fans. They are

The Wall Street Journal: Mark Zuckerberg touts Samsung's virtual-reality efforts

Samsung Electronics Co. released its latest flagship smartphone Sunday on the sidelines of the Mobile World Congress trade show in Barcelona, getting the backing of Facebook Inc. Chief Executive Mark Zuckerberg, who said the companies are teaming up to push virtual-reality features in phones and social networking.

15 Top Paying IT Certifications In 2016: AWS Certified Solutions Architect Leads At $125K

Each of the five Amazon Web Services (AWS) certifications brings in an average salary of more than $100,000.
There are more than 685,000 Project Management Professionals (PMPs) worldwide, and their average annual salary is $116,094.
Four of the 15 are Cisco certifications, solidifying the value of these certifications in enterprise IT.

Virgin Galactic Resumes Its Launch Trajectory With The Unveiling Of VSS Unity Spaceship

After four years of quiet construction, Virgin Galactic stormed back into the space tourism industry yesterday with the unveiling of VSS Unity, their second vehicle for commercial flights.

Meet The Entrepreneurs Aiming To Make Virtual Shopping The New (Augmented) Reality

Two business partners and entrepreneurs who have been friends for more than 25 years have developed an award-winning product that is beginning to make waves as the missing link that could finally solve the problem of how to unite "clicks" and "bricks".

Are Hiring Practices Fundamentally Flawed?

Hiring managers who use tests, assessments and behavioral interviewing to find the best candidates may be looking at the wrong things, according to new research from Harvard professor Todd Rose.

Market Snapshot: S&P 500, Dow end flat, but post best weekly gain of 2016

U.S. stocks finished little changed on Friday, but the Dow and the S&P 500 managed to log their best weekly gains since November, closing the curtain on a bumpy stretch of trading on Wall Street.

Facebook Treads A Thin Line Between Ads And Spam On Messenger

More than 20 businesses are now figuring out how to talk to you on Messenger. When Facebook lets them start a chat in just few months, it risks putting some users off.

Walmart Needs To Reconnect With Customers And Employees

Walmart (NYSE:WMT) has tried many things to fix its sluggish sales problem: closed stores, laid off employees, raised pay for those remaining, and expanded its on-line presence. Apparently, these initiatives haven't been working, as evidenced by another weak sales report released by the company today. What else does Walmart need to do?

Improving Job Market Bringing Down Need to Relocate?

The number of job candidates who relocate for employment is on the decline, according to one source, falling 4 percentage points in 2015 from a post-recession high just the year before.

Google CEO: Apple right to fight FBI on encryption

Google Chief Executive Sundar Pichai came to rival Apple Inc.'s defense Wednesday afternoon, saying that Tim Cook's defiance in the face of the FBI avoided setting a "troubling precedent."

Oxymorons In The Tax Law Can Not Be Fixed With Clever Ideas

The Fifth Circuit decision in the case of Larry and Dora Williams has not attracted much attention as it merely confirms a Tax Court decision , but I have a passion for the passive activity loss rules (Code Section 469).
Background On The Oxymoron Of Passive Activities

How to Pitch, Value & Fund Your Digital Baby - Part 3 of a 6-Part Series for Digital Entrepreneurs

This is part 3 of a 6-part series where I present a set of contrarian start/build/exit best practices for digital entrepreneurs.

Why You Should Have Job Descriptions

No state or federal law "requires" job descriptions. But job descriptions can be helpful tools for both practical and legal reasons. Here are some of the most important.

Energy Efficient Buildings: The Last Bridge For Bipartisan Cooperation In 2016?

President Obama recently released the budget for his final year in office; in his message to Congress, he outlined a few key priorities that could have a significant impact on the intelligent buildings market. There is no doubt that a rocky road lies ahead before these aspirations could become a reality.

The Wall Street Journal: DoorDash near $700 million valuation, missing target

DoorDash Inc. is close to completing a round of investment valuing the food-delivery startup at around $700 million, a steep discount to the $1 billion valuation it sought when it began fundraising last fall, according to people familiar with the deal.

How Small Businesses Can Survive The Rising Tide Of Healthcare Costs

The rising cost of healthcare is a tide that many smaller businesses cannot stop. In the short term they need to manage costs and use ACA subsidies. In the long term the U.S. needs to understand that the cost of healthcare is a burden many small businesses cannot bear.

Where's Your Revenue Growth Coming From?

I was sitting in the grand ballroom hall. It was massive. It was our annual sales kickoff. There was easily 3,000 sales people packed in like sardines. On stage was our World Wide Executive Vice President of Sales. Standing next to him was our CEO. They were talking about how excited they were about the upcoming sales year and how much we were going to grow.

The Number One: The most popular new emoji isn't actually the taco

14% of all new emojis sent are the "face with rolling eyes."

5 Things To Look For In Internet of Things Solutions

Customers don't buy the Internet of Things. Customers buy a solution to a specific problem where Internet of Things (IoT) components are part of that solution. This could be a well known problem where the customer is actively seeking a solution or it could be longstanding problem that a customer didn't realize could be fixed. An IoT solution typical requires an ecosystem of partners that spans from sensors to applications.

Rethinking the Salary History Question

A bill winding its way through the Massachusetts legislature would prohibit recruiters from asking prospective hires about their salary histories.

After Hours: Pandora's spending plans dismay investors

Pandora Media Inc. told investors about plans for 2016 that include heavy spending to launch an on-demand music service and expand into other businesses, indicating why the company may be seeking a well-heeled potential buyer

6 Steps To Refocus Your Business On Customer Delight

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell 'experiences' with a product at the center.

The Future Of News Is Not The 'Fun' Quartz App, It Needs These Four Things To Succeed

I am a fan of Quartz so I had big expectations when asked to be a Beta tester of the new news app out today. The experience of using the app has been fine but it is clear there's a long way to go until the messenger-esque user interface (UI) rivals the usability anything currently available. Admittedly I had high expectations and I am ultimately left disappointed but it's a perfectly decent enough app. Don't get me wrong, I was just as ready as @Mims and co to offer glowing reviews but unfortunately the value is just not there yet. The app itself is clean, simple and uses a UI that is similar to a conversation you have with a knowledgeable friend. Except it isn't. The UI is a kooky, overly emoji-laden, question asking dumb computer that never feels quite right.

Watch this Google exec squirm over a question on pay

Google's Matt Brittin faces off against a U.K. member of parliament over his salary.

The Future Of The Retail Customer Experience: Experts Discuss Trends And Engagement

The future of the retail customer experience is the subject of this expert one-on-one with customer experience consultants Micah Solomon (that's me, your author) and James Tenser. You'll meet a robot that answers the dreaded question, "Does this dress make me look fat?" and you'll discover an idea for an Abe Vigoda clone that finds you the right wing nut in the hardware store.

Is Theranos Too Good To Be True?

Rethinking The Theranos Diagnosis

Dating sites crack down on liars

Many online daters take years (and years) off their age.